Experience

FREELANCE CREATIVE DIRECTOR 2016 - PRESENT

Target @ Mother (NYC): 2023 TVC and digital campaign for back-to-college campaign

Verizon in-house: Creative Director for 2023 Diversity, Equity & Inclusion video campaigns for Black History Month and Women’s History Month

@MadeByGoogle, @GooglePixel, @Waze: Group Creative Director overseeing social team across the multi-platform handles. Key project: 2022 Google IO event that announced the new Pixel products across @MadeByGoogle and @GooglePixel.

Google Shopping: Social campaign to support the PAPER Magazine partnership with a shoppable magazine.

Google with DEPT (NYC): Wrote and developed the Google Asian American Pacific Islander Heritage Month content.

Google for Small Business: Led the creative and messaging framework for a global toolkit and B2B launch.

Big Spaceship: TVC/social campaign for Uber Eats & Starbucks

Spotify: Naming and copy development for new AI-powered ‘DJ’ feature launched in 2023.

Netflix: Global tagline project via MASH, Australia.

THINX period underwear: Worked closely with the Chief Growth Officer and creative team to help guide a TVC/social/digital campaign launching in 2022.

72andSunny, LA: Joined the incredible United Airlines pitch team with the agency being awarded global creative AOR.

Samsung: 2020 permalance role as the first CD/CW to help grow the Samsung in-house studio through Cheil. I led a small team to help showcase the digital capabilities of the studio.

BBDO NYC: Global integrated campaign for TENA (#1 pads brand in Europe), Campbell's soups, Johnson & Johnson, Dove and Rogaine. Part of CD team that helped win a yet-to-announce beauty/health business.

American Express: A step outside the typical agency world to work directly with the US site agile marketing team. Over the 22-month contract, I introduced the new global tone of voice across the card products, helped guide brand strategy, developed creative for A/B testing, and led co-branded campaigns for Hilton, Away luggage, and Marriott.

Saatchi & Saatchi, Budapest/Ireland: Relaunched the US Pampers Rewards app with a new tone of voice and enhanced UX. I created a new set of copy and persona guidelines for European agencies and the Pamper marketing team.

Casper: Fast and furious contract to help the internal team concept on an OOH campaign for key markets.

VMLY&R: Developed an edu-tainment series with comedian, Jessica Williams, for JPMorgan Chase.

CircusMaximus, AdAge Small Agency of the Year: Collaborated with CCO, Ryan Kutscher, on JustWorks and pitches across wellness to hotel industries.

Vayner Media: Bud Light, Ritz crackers, Spotify, Trident, USA network & TruTV. Helped win Acuvue digital business.

360i, New York // Creative Director, 2014-2015

As 360i's first Creative Director for the social creative department, I was responsible for elevating the work across 10+ brands, each with multiple social platforms. It was a huge undertaking that required working closely with CCO, Adam Kerj.

I built a team of 15+ creatives from associate to ACD level, transitioned client work from one-off posts to a campaign approach, and strategically helped brands relaunch/launch on new social platforms.

Subway . Clinique . Smirnoff . Hanes. Guinness . Lean Cuisine . Fanta . Scott's . Miracle Gro . Oscar Mayer . Kraft . Coca Cola . Fisher Price . Enterprise . Alamo . Thomas & Friends . BRAVO . USA network

StrawberryFrog, New York // Associate Creative Director, 2012-2013

Lead digital creative on Pampers where I managed senior creatives, sold in additional social content, and concepted the global launch’s digital activation. Lead copywriter on the relaunch of European Wax Center and helped the business grow its fanbase by 300%.

Jim Beam . Jockey . Pampers . Sabra hummus . European Wax Center .

George Patterson Y&R, Australia // Copywriter, 2008-2012

Bacardi . Colgate . Cadbury . Schweppes . LG . Dannon . Australian Defence Force . Cricket Australia . Cottee’s cordials

Leo Burnett, Australia // Copywriter, 2007-2008

Nintendo . Suzuki . 7 Eleven . Slurpee . Australian Grand Prix

Awards