Award-winning Creative Director & Copywriter in NYC
I’m a Chinese-Australian who has called NYC home for 13+ years.
I’ve led social campaigns for global brands (TikTok, Google, Clinique), crafted TVC for household names (Target, Starbucks), and joined Fortune 500 brands in-house (American Express, Verizon).
Most recently, I took on a mix of of GCD and CD roles at Mojo Supermarket, helping the stellar team launch TikTok’s first fully-integrated global campaign and won a few pitches along the way (Pinterest Predicts, Chobani Flip).
Life outside advertising: I’ve customized a couple of motorcycles (‘73 CB350 & R’Enfield INT650), made & sold ceramics for good causes, and can tell you where to skateboard in NYC.
Get in touch 👋: frances.webb@gmail.com • LinkedIn
Brands I’ve Supported
Clients Who Trust Me
Recognition
Tech: Google (including Google Pixel, Google Fi, Maps, Home products, Google for Small Biz, and AAPI month), Waze, Microsoft, Samsung, T-Mobile, Verizon, Peloton
CPG: Pampers, Lean Cuisine, Sabra Hummus, CORE water, The Original Donut Shop Coffee, Coke, Smirnoff
Social: TikTok, Spotify, Cameo app
Entertainment: Netflix, Bravo
Beauty & Fashion: Lululemon, Clinique, Thinx period underwear, Dove, Essie, P&G (Tula), Nyx, Ross Dress for Less, Stitch Fix, No7
Retail: Target, Starbucks, Walmart, TJMaxx, HomeGoods
Crypto: CoinTracker
Travel: United Airlines, Hilton, Tourism Australia
Finance: JPMorgan Chase, American Express, Venmo, PayPal
Health/Pharma: Pfizer oncology, Tena intimates, European Wax Center, Thinx Underwear, Weight Watchers (WW), Orajel, Annovera
Droga • Mojo Supermarket • Mother • American Express (in-house) •Wunderman Thompson • 72&Sunny • VMLY&R • Cheil • Vayner • BBDO • McCann + McCann Health • BigSpaceShip • DEPT • 360i • Evoke • Edelman • StrawberryFrog • Liquid Sunshine • Barbarian • Swift • Verizon (in-house)
CANNES LIONS Finalist • NEW YORK FESTIVAL Finalist • ADFEST Gold • YOUNG GUNS Gold • ART DIRECTORS CLUB Bronze • THE WORK ANNUAL Featured campaigns