Google International Small Business Week:
Global toolkit & B2B launch

I took the lead on the global messaging framework for both the B2B and consumer markets. At completion, the toolkit included Google Display Network (GDN) B2B campaigns, SEM campaign messaging, responsive display ads, evergreen social, and launch social for markets to adapt. As a plus-up, IG social stickers were launched to help small biz owners stand out.

The global toolkit came together in just a few weeks by working closely with Google strategists to ensure each market could easily adapt the creative.

To boost performance across the Google Display Network, multiple B2B campaigns were created with a team of Byte New York designers. Below is just a small portion of the digital assets: