JustWorks: Cards for Camaraderie

The PEO tech platform that manages HR to payroll for businesses, wanted to prove that staff morale is just as important as getting the ‘real work’ done. So we made a data-inspired game that rewarded companies for participating. After all, a team that plays together, slays together.

The game: A 42 card deck inspired by the most searched articles on the JustWorks blogs–company culture. Each card featured a unique way to boost morale that was backed by research and tips from other successful start-ups including Casper.

The campaign included a social activation where teams that shared UGC would have their activity reimbursed by JustWorks. Unlike most DM kits, entrepreneurs asked for more.