Lean Cuisine — FRANCES WEBB

Lean Cuisine: Losing the ‘diet vibes’

“Diet” was on the way out and unfortunately, that’s what Lean Cuisine was known for. So we overhauled the brand’s social platforms with a new, unapologetic brand voice that had a little more ‘bite’ to it. Combined with a new visual approach, Lean Cuisine’s top posts saw engagement rates of up to 42%.

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To appreciate the dramatic change for the brand, here’s a sneak peek at where it was before the transformation:

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Jim Beam