Jockey Underwear x Rachel Zoe

When women thought of Jockey, they thought of ‘granny panties’ so it was time to up the brand’s style factor while holding on to its heritage. In partnership with celebrity stylist, Rachel Zoe, the campaign included print, video, social assets, and e-comm revamp.

Interviewing the global trendsetter of the time, Rachel Zoe, for the OLV series.