Cottee’s: trash turned into toys

Cottee’s (the Kool-Aid of Australia) is a pantry staple for mums with active kids. Summer is peak sales season so the brand prepared for the usual 2-for-1 promo. Good thing we went a little rogue by pitching, prototyping, and creating a new toy that kids and award shows loved.

Results

12,000 Beach Blasters were redeemed in two weeks
27% increase in sales - Australia sold out of Cottee’s
Free media coverage
Cannes Promo Finalist
Young Guns Gold Promo
AdFest Gold Promo Lotus