lululemon x Disney: Happily Ever Active
We launched Happily Ever Active—a fully integrated platform that unites the passion of Disney and Lululemon fans, plus brought in new technology for Disney. This was their first time bringing in characters to interact with talent, including Jordan Clarkson of NBA fame.
The campaign kicked off with influencer teasers and then expanded across 100s of assets: OLV, DOOH, an e-comm site takeover, a global toolkit & lookbook, and influencer partnerships. The result? The collab sold out in 2 weeks and we got to check out Mickey’s ball skills.
BillBoard Press Hollywood Reporter Press Rollingstone Press
Social Teasers
We partnered with celebrity athletes, Matt James and Colleen Quigley to set off on a Strava run with a difference.
International ice skating star, Piper Gilles, also hit the ice to leave a few clues.
