2024 Year on TikTok & Music Year on TikTok
TikTok was facing a very real, potential ban in the U.S. So we had to prove that TikTok is more than just trending dances; every TikTok has the power to create IRL impact in culture, society, and on the economy around the world.
Working with brand partners from Sao Paulo to Milan, we launched TikTok’s first fully-integrated campaign that included over 1000 assets in 11 languages across film, digital OOH, display, and across TikTok’s organic channels with social first franchises. AdWeek Press TikTok Press
Music Year on TikTok
Lawmakers saw TikTok as a ‘dancing app’, but it’s a platform that can launch real, commercial success for artists and in turn, impact the economy. So we had to keep the essence of of what fans love–discovering the next big thing–and show the impact the artists had beyond the app.
The campaign included DOOH, social franchises, OLV, and assets for artists to re-share.
