TUUNE: Creating a name for personalized birth control

Tuune founder, Shardi Nahavandi, is changing women’s healthcare with personalized birth control. Instead of the limited mix of options a physician may prescribe, Tuune is far more in-depth and matches birth control to a woman’s hormone profile. To help launch the brand, I was tasked with crafting a name that captured her mission, sparked the imagination, and brought some lightness to a complex issue. Credit: wearemake.co for the incredible design and visual ID.